Are you seeing knowledge in living color, or in dated black-and-white?
We all know that knowledge is filled with nuance. But most assessments are not. They only report results in simple black-and-white terms. Now, for the first time, your assessments can reveal all the shades of learner knowledge, exposing guesswork and giving you a realistic picture of what learners actually know. You’ll get results in true, living color.
Our patented Knowledge Factor Assessment quickly shows whether learners’ answers are confident and right, confident but wrong, infused with doubt, or they simply do not know. With the Knowledge Factor Assessment you will finally see learners’ answers reported in all their shades of knowledge:
| – | Shade 1: Misinformed – learners are 100% certain, but they are actually 100% wrong |
| – | Shade 2: Doubt – learners think they may know, but are not sure |
| – | Shade 3: Uninformed – learners do not know |
| – | Shade 4: Mastery – learners know with 100% certainty and 100% correctness |
Where does all that living color come from?
We don’t claim to be geniuses here at Knowledge Factor, just masters of the obvious. And we think it’s pretty dog-gone obvious that if you give somebody two choices they have a 50/50 chance of choosing the right answer. Even with three or four choices they still have a pretty good chance of deducing the right answer. So how can an assessment discern what is truly known versus what is just a guess? (Drum roll please…)
Enter Knowledge Factor. Our patented answer key measures not just black-and-white answers that are either right or wrong (which could disguise guessing and doubt), but we measure both knowledge and confidence in one fell swoop. Take a look at our answer key and tell us, have you ever seen anything like this?
We’re guessing not, because who else would have the audacity to allow a learner to answer "I am sure," "I am partially sure," or to let them admit "I’m not sure"?
Turning your existing assessments into a Knowledge Factor Assessment is easy and effective. By choosing Knowledge Factor you’ll give learners the ability to answer honestly and with nuance instead of forcing them into black-or-white answer choices. In addition, you’ll also end up getting powerful results that are more accurate and that reveal all their shades of knowledge. Seems like an obvious choice, huh?



